Jason Snell wrote a terrific piece about why iBooks Author is a big deal for publishers, and if you haven’t, you should read it. He pointed something out that hadn’t occurred to me about iBooks Author. He wrote:
I look at iBooks Author and wonder if it might be, even now, an alternative for publications that don’t want to build an app—or feel that the app they can afford to build won’t be very good. What if periodical publishers could get access to Newsstand by publishing issues using a tool more like iBooks Author, to a standardized format? What if people could buy subscriptions to magazines and newspapers in the iBookstore? Instead of building an expensive container, we could spend our money on the stuff we put inside that container.
I think it’d be better if new editions showed up in the Newsstand folder, but that’s not the point: this is a really, really good idea. Publishing on the iPad right now is not very nice; magazines tend to be static images, even for text, and as you’d expect, the experience is terrible for readers. Creating a full-fledged application for their publication is prohibitively expensive and very difficult, so they haven’t done it. They’ve chosen a route which largely fits their existing workflow but results in a poor experience for readers.
iBooks Author could help eliminate that. Publications can create new issues that are really nice to read and are tailored to fit their own identity, without ever creating their own application. Publications would get the convenience and the unique design for their own publication, and readers would get a good reading experience.
Apple has to be thinking about something like this, because it makes too much sense not to. Building an application isn’t the solution for publishing on the iPad, because it’s not something everyone can do. Creating a workflow that is largely similar to a publication’s current one is. Working with iBooks Author, or whatever the application becomes, would be an addition to their work—additional work for sure—but it also largely fits what they’re already doing.
January 26th, 2012The Tax Policy Center’s Howard Gleckman:
The multinationals’ minimum tax would be entirely unworkable. Even if Congress passed the levy, which it won’t, those firms will find ways around it. Minimum taxes are Band-Aides for a flawed tax system. The solution is not to create a new penalty for firms that learn to manipulate the law, it is to fix the basic law in the first place.
If Obama wants to prevent companies from gaming the system, he could lower the corporate rate and eliminate tax preferences. He raised this in last year’s state of the union address but did nothing about it. That’s too bad. With a low enough domestic tax rate, companies would have less incentive to shuffle income overseas.
This proposal in particular was bewildering. Obama (rightly) acknowledges that American companies face one of the highest corporate tax rates in the world, and it hurts our competitiveness. His solution, perplexingly, is to tax multinational companies a minimum tax rate, while using it (apparently) to lower the tax rate on companies which hire more people in the U.S.
This proposal symbolizes the administration’s general approach: use law to punish people. Instead of lowering our corporate tax rate to be more competitive, Obama wants to increase taxes on companies that don’t repatriate income, and then provide deductions or tax credits (“tax loopholes,” as the president is wont to call them) to companies that stay here to make the too-high corporate tax rate more palatable.
He needs to think through this a bit more. He derides a complex tax system which allows individuals and companies to pay “too low” of an effective tax rate, yet here he is trying to make the problem worse.
January 25th, 2012Last night, President Obama claimed—again—that Warren Buffett pays a lower tax rate than his secretary. Problem is, that probably isn’t true. Greg Mankiw explained why that is—nearly five years ago:
January 25th, 2012Another piece of the puzzle is that Mr. Buffett’s tax burden is larger than it first appears, because he is a major shareholder in Berkshire Hathaway.
When the C.B.O. studies the tax burden, it includes all federal taxes, including individual income taxes, payroll taxes and corporate income taxes. In its analysis, payroll taxes are borne by workers, and corporate taxes by the owners of capital. For the richest 1 percent of the population, 9.3 percentage points of their 31.1 percent tax rate comes from the taxes that corporations have paid on their behalf. The corporate tax would undoubtedly loom large if the C.B.O. were to calculate Mr. Buffett’s effective tax rate.
Ross Douthat on the president’s State of the Union address:
January 25th, 2012The more serious peril, though, has to do with policy rather than politics. A campaign narrative premised on more places this administration on a collision course not just with the Republican Party, but with budgetary arithmetic itself.
Thanks to MindNode for sponsoring this week’s RSS feed.
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Tom Goldstein says that the Supreme Court’s United States v. Jones ruling did not mean a warrant is required to track individuals with GPS:
January 23rd, 2012Here is the upshot. Five Justices join the holding of the “majority” opinion (per Scalia) that by attaching and monitoring a GPS device the police conduct a “search”; four Justices (those in the Alito concurrence) reject that view. Five Justices join or express their agreement with the portion of the “Alito” opinion concluding that the long-term monitoring of a GPS device violates a reasonable expectation of privacy; four Justices (those in the majority, minus Sotomayor) leave that question open.
That alignment of Justices importantly leaves two questions unanswered. First, does the “search” caused by installing a GPS device require a warrant? The answer may be no, given that no member of the Court squarely concludes it does and four members of the Court (those who join the Alito concurrence) do not believe it constitutes a search at all.
Second, assuming no warrant is required for installation, is a warrant required for short-term monitoring of the GPS device? Again, the answer may be no, as the majority conspicuously avoids addressing this issue and four members of the Court (again, those who join the Alito concurrence) squarely say that the answer is “no” (Alito op. at 13). Justice Sotomayor alone says that this scenario “will require particular attention.”
The Supreme Court ruled unanimously that tracking someone’s vehicle using GPS is a search under the Fourth Amendment, and thus requires a warrant. Antonin Scalia wrote:
“We hold that the government’s installation of a GPS device on a target’s vehicle, and its use of that device to monitor the vehicle’s movements, constitutes a ‘search’ ” under the Fourth Amendment’s protection against unreasonable searches and seizures, Scalia wrote.
That it took the Supreme Court to decide that placing a GPS tracking device on someone’s car—for a month—should require a warrant is a statement to just how bad a state we are in.
The 9th Circuit Court of Appeals ruled on a similar (and more egregious case) in 2010, where the DEA not only tracked a person’s car without a warrant, but trespassed on his property to place it on his car. They ruled in favor of the government.
January 23rd, 2012Thorstein Heins, RIM’s new CEO:
“At the time, the company was growing but still acting as a startup,” said Heins. “But startup processes don’t scale. Every company goes through that phase. I had the opportunity to learn about RIM here. I don’t think that there is a drastic change needed. We are evolving our tactics and processes. I don’t feel that I was held back in any way to do what I needed to do.”
I see that re-arranging the deck chairs is a popular pastime at RIM.
January 23rd, 2012Evi is a new app for iPhone and Android that’s similar to Siri, except it can do more. Evi can answer questions about how to make a certain dish, who was president during a certain time period, and other kinds of questions that Siri would kick you off to a web search for.
If you don’t have an iPhone 4S but want Siri-like functionality, you’ll want to check it out.
January 23rd, 2012Seth Godin on how to become untrusted as a writer by using your influence as currency with others:
The problem occurs when the trading of favors become mercenary, when alert individuals start manipulating the system for personal gain. Suddenly, every favor is suspect, measured and not at all generous. Suddenly all the likes and links and blurbs become nothing but currency, not the honest appraisals of people we can trust. It means that bystanders have trouble telling the difference between honest approval and the mere mutual shilling of traded favors.
This kind of writing is only valuable insofar as it’s honest. That’s the most important part. Without it, it’s worthless.
January 22nd, 2012Apple is trying to establish a rule that whatever I create with this application, if I sell it, I have to give them a cut. And iBooks Author is free, so this arrangement sounds pretty reasonable.
January 20th, 2012So Apple’s “audacity” is that they’ve created a snazzy creation tool that, from all appearances, only works with their viewers. Wineman is correct in that it’s the license, not the technology, that prevents you from taking a .ibooks file and selling it somewhere other than Apple’s store. But you don’t have much reason to sell something this thing creates outside Apple’s store, ’cause it ain’t gonna be creating those snazzy multimedia books for your Kindle Fire.
The new version of xScope is out, and if you’re a designer of any kind, you’ll want to get it. I did.
January 19th, 2012Apple announced three things today: textbooks for iPad, a new iTunes U app for teachers to manage classes and for taking them, and a free iBooks authoring application for the Mac.
I’m going to talk about the iTunes U app and textbooks, but I do want to say that this is incredibly exciting. Apple is trying to re-make education, and it’s very clear that this is something that means a lot to them. This isn’t just another business opportunity—it’s a chance to do something great and improve people’s lives. Apple is the only company with the platform, resources and passion to completely change how we learn in school, and they recognize it. What they announced today is the best example of why Apple is different than every other consumer electronics company. Their goal is not to make and sell devices. Their goal is to make the world better, and however cliché that sounds, that really is their goal.
Before, iTunes U was a section on the iTunes store with lectures from various schools and organizations across the world. Now, iTunes U is also an iOS application with direct access to those materials—and also a place for managing courses. Teachers can upload their class’s syllabus, books, handouts (documents, presentations, PDFs, web links), quizzes, assignments and media, and it’s all organized into a single place for students. Students can also take notes for each class within it, but the feature-set is so basic I don’t see this being very important.
But being able to manage classes within a single application is a big deal, both for K-12 and college students. When I was a kid, what I struggled with most was keeping track of all of the assignments and handouts from each class. Papers would get buried at the bottom of my backpack or I would lose them altogether. That’s not only bad for the student, but it’s also bad for the teacher, because they have to keep copies of every handout around for students who lose it and deal with students who aren’t prepared for class because they didn’t complete their assignment or didn’t bring it. If they’re using the iTunes U application, teachers and students won’t have to worry about it, because everything will always be on their iPad.
That’s less of an issue for college students, of course, but having each class’s presentations and materials with you at all times, able to look something up or study, is incredibly convenient.
The bigger picture for iTunes U is Apple’s created a very convincing way for people to take classes online. We can take classes online now, but it’s a terrible experience at many schools. Students still need to buy textbooks, and the class is managed through something like Blackboard or Moodle, which are rather bad. Because the experience is so bad, online classes tend to be something people suffer through for the credit, rather than something engaging that they learn from.
iTunes U could change that, because it’s actually nice to use. Everything is in one place and well-organized. It’s hard to overstate how important that is for a student: because everything is in one place and they know how to use it, there’s much less mental overhead for figuring out what they’re supposed to do. They just do it. That’s especially important when you’re taking a course online, because whether the student does their studying and assignments depends on their motivation to do so.
The new iBooks application includes digital textbooks, with books from McGraw-Hill, Pearson Education and Houghton Mifflin Harcourt. These aren’t static books, either—they’re what you’d get if you combined an Inkling textbook’s capabilities with Push Pop Press’s UI concepts. Textbooks can include video, Keynote presentations, 3D images, interactive images (for example, you can inspect different parts of a cell membrane) and chapter reviews.
Those interactive elements are important, because textbooks can more effectively convey certain types of information that’s difficult to do on a static page, but what’s most important is how good the reading experience is, and how easy it is to take notes. We’ve had digital textbooks for a while on the desktop, but they were never very good for those two reasons: they were difficult to read and take notes with. After using one of Apple’s new textbooks, though, they nailed it. Text is clear and, well, easy to read. Taking notes and highlighting text is easier in iBooks than it is in a real book; to highlight something, you just slide your finger from where you want the highlight to start to where you want it to end, and to making a note is just as easy.
iBooks also has a study cards feature, which takes the textbook’s glossary and highlighted items and turns them into flash cards, and it works really well. It’s a perfect example of what makes digital textbooks so convincing.
And textbooks are $14.99 each, or less. $14.99. Fourteen dollars and ninety-nine cents. Less than a night at the movie theatre. I’ve paid $250 for a single textbook before. $14.99 is what’s known as a big deal.
This isn’t exciting because Apple’s the first company to create worthwhile digital textbooks. That honor goes to Inkling. It’s exciting because Apple’s the only company that is in a position to completely change how we learn, and iBooks certainly has the power to do so. For the first time ever, elementary and high school students will be able to replace twenty pounds of books with a one-and-a-half pound device. They won’t need to decide between bringing a textbook home for homework and a backpack that strains their back. They won’t have to worry about forgetting a book. It’ll all be in a paper-sized computer that they can carry with them everywhere they go.
Brad Plumer has a great overview of SOPA and PIPA and why they’re so dangerous. Here’s one reason:
January 18th, 2012The bills allow sites to be taken down without legal oversight. As Public Knowledge has pointed out, one little-noticed provision in both PIPA and SOPA would grant Internet service providers broad immunity if they voluntarily block perfectly innocent users or Web sites from the Internet. Copyright holders like the movie and record industries could draw up sweeping lists of sites they didn’t like (even sites that should be protected under fair use) and pressure Internet service providers to take action. As long as the providers could claim they were acting “in good faith,” those sites and users could be blocked without any oversight by the courts — all because Hollywood was feeling a bit vindictive.
Big thanks to the guys at Literature and Latte for sponsoring this week’s RSS feed. Scrivener is one of those Mac applications that feels very Mac-like to me—the geeky, made precisely for this kind of user because we are that user, kind of application. When I first became a Mac user in 2005, that’s what struck me most about it: the people making software for it did so because they really love the Mac, have some functionality they want to build for themselves in particular, and they want to do so in a way that honors what the Mac is all about. That’s still what I love about the Mac, and it’s something completely unique to it.
Scrivener is exactly that kind of application. If you’re a writer, or write decently long papers for school, take a look at Scrivener. They’ve built an application that’s for writers.
Writing a book or research paper is about more than hammering away at the keys until it’s done. Research, shuffling index cards to find that elusive structure – most software is only fired up after much of the hard work is completed.
Enter Scrivener, a content-generation tool that lets you compose and structure long and difficult documents based on material from multiple sources. Adopted by novelists, screenwriters, journalists, lawyers and academics alike, the program allows users to split the editor and view documents, PDF files, multimedia and other research materials next to each other. A virtual corkboard and outliner help with structuring or providing an overview of the draft. Collate, read and edit related text without affecting its place in the whole using Scrivener’s Collections feature. Close out the world in Full Screen mode. And when you’re finished, export to e-readers or the most popular word processing programs for submission.
Available for Mac OS X and Windows at Literature and Latte.
January 18th, 2012